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COULD INCLUDE COMPANY'S FIRST tv ads America point out Co.

Will expend a projected $50 million on its global campaign breaking today, But the total marketing spending may exceed $200 million as it's completed world wide. AmEx will take a broadly integrated route introducing its retooled image as a global provider of charge and a charge card, Travel businesses and stock advice(AA, June 10). It's even considering direct response TV and advertisements at last, Thought John Hayes, Exec VP global generating the traffic,Customers are harder to reach through TV than before, And there are huge an chance reach them in other channels from computers and the Internet to direct response and long format TV, Mister. Hayes exhibited. He wouldn't be specific, But said the next several months will reveal several new marketing directions for black friday hdtv deals AmEx. Ogilvy Mather, Chi town, Put together new campaign, Pizzazz"Us citizen Express assists you to do more, Yet regretfully Mr. Hayes said O will assist Young Rubicam, Agency for the separate $5 million personal sites account, Include things like creative. Insiders say Y role in the worldwide campaign could expand important. First thing AmEx hasn't figured it out: How bank card pitchman Jerry Seinfeld will be used later on, In the event that. Mister. Hayes said O created one spot in the globally campaign featuring the comedian; A concluding decision early black friday will not made about using it. Late this month and will begin far away later this year, Linking AmEx's services with images of consumers playing, Working and planning sooner or later. Two 30 second spots and an additional:60 are in black friday sale 2015 ads the preliminary campaign; Separate commercials will be created centering on the market areas of charge and credit cards, And travel and financial advice. "Flee a lot. Reduce budget. Irwithout regard to more" Are subthemes that is to be expanded on in future spots. Newspaper ads for the regular campaign begin this week; A big magazine schedule kicks off late this month. AmEx is constantly on the stuff its pipeline with new items. Affected person, It presented another co branded banking, The ITT Sheraton ClubMiles Card From yankee point out. It joins AmEx's lucrative Delta SkyMiles store card.

The revolving unsecured debt does seem one of AmEx's major areas of expansion, Nevertheless, Mister. Hayes said the deal with its mastercard remains strong. "The trust and security specialist with American black friday prices Express were built upon the green charge card, He was quoted adage, "And we're healing upon that, And we'll still facilitate it.


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